Writer • Conversationalist • Philositator
Robert Clifton Jr.
A gifted storyteller, who specializes in creating innovative content that blurs the lines between marketing, entertainment, lifestyle and technology. Driven by the imagination of a writer, the logic of a strategist and the ingenuity of an inventor, Robert leverages his multi-faceted lens to uncover powerful intersections between brands, consumers and culture. This unique approach, guided by the duality and diversity of Robert’s personal and professional background, leads to big ideas that live on a continuum–resonating deeply within the culture of the target, while maintaining a strong connection and relevance to the world at large.
Purveyor of Purposeful Disruption
Robert’s innovative approach to finding unexpected intersections between brands, consumers and culture, helps clients solve some of their toughest business problems.
Breaking the Internet
One of the top Superbowl commercials of all-time, this epic film imagines what life would look like for Edward Scissorhand’s son, who has inherited his father’s scissor hands and all of the challenges that come with them.
Creating an Alternate Universe
Part prank, part 30-for-30 mockumentary, the 3xMVP content series played off the alter ego of Kevin Hart and played on the imagination of basketball and comedy fans everywhere.
Discovered Wario
Rescued Wario from the obscurity of a Super Mario Land game instruction booklet and brought “The Bad Guy” to the attention of Nintendo client-as chronicled in the book My First Time. Brought edge to Nintendo, along with incremental revenue as the spot was dubbed into French, Spanish and German, as Wario went global on T-shirts, lunchboxes and backpacks.
Going Au Unnaturale
With unwavering backing from a very courageous client, we engineered one of the most unnatural characters ever-for an all-natural brand. Earned the highest ASI score in history, product flew off the shelves. Even proved to lift sales across all brand skus when flighted.
Wooing Teens into Seatbelts
Penned award-winning You Never See it Coming radio campaign that turned teenagers to seatbelts in droves by presenting them with accident outcomes that they deemed “worst than death.”
Pushed Hip Hop into C-Suites
One of the first to leverage the influence of hip hop culture for a Fortune 500 company. Penned the lyrics and was one of the producers on the track. Went to the mat to get the spot helmed by a hip hop music video director. Made the pages of Ad Age and Adweek and still upped by video game fans and hip hop afficionados on social media, to this day.
Dancing on the Third Rail
One of the first creatives to execute a stunt aimed at the African American target, causing a stir within the Black community that spread across social media, into salons, around water coolers, right into the bedrooms, kitchens and bathrooms of Black people all over the U.S.
Flipping Suburban Moms
Led the development of the Make Today Famous campaign aimed at White suburban moms, which was credited with taking the perception of the brand from bargain basement to fashion forward, overnight.