Bio

A graduate of the prestigious Portfolio Center for Advertising, Rob has spent most of his career as a Creative Director, bouncing back and forth between General Market agencies and Multicultural shops, working on titans like McDonald’s, Toyota, Nintendo, Unilever, Nike, Kellogg’s and Pepsi, as well as challengers like Courvoisier,  Reebok, Land O’ Lakes, Primaloft, Polaris and Famous Footwear.  And while his efforts have been recognized with creative awards from The One Show, CA, D&AD, ADDYs, Mobius, Hugo, shortlisted at Cannes and even made the prestigious Shots Magazine, he is most proud of the fact that most of the very same work also withstood the torture of Millward Brown, Ameritest and ASI-held the record for highest score in the history of ASI on two separate occasions.

This proven talent, has had an unprecedented run of winning new business and breaking barriers at both General Market and Multicultural agencies; one of the first creatives to leverage the influence of hip-hop for a Fortune 500 company, one of the first to have product placement of a streetwear brand, one of the first to execute a stunt aimed at African-American audiences, credited with bringing Nintendo’s character Wario to the world. Robert has also had two movie screenplays optioned, been profiled on Fox News, enshrined in a video exhibit at The New York Museum of Television and Radio, and featured in “My First Time”, a book of short stories, where top ad executives recap the details around the conception and creation of their very first ad. 

Most recently Robert was the CCO and architect for the models of commonground and Ten35, two of the most innovative and fastest growing Multicultural agencies in history, as well as the lead creative on the launch of Mountain Dew’s partnership with the NBA, the “Honor Your Code” campaign for Courvoisier, which was named Best-in-Class campaign for African American Millennials by Mintel, and the viral social media campaign 3xMVP for Verizon, featuring Kevin Hart, which hijacked the spotlight from the NBA Celebrity Basketball game’s title sponsor Sprint. 

In addition, Robert has been an a champion of diversity, bringing people of color into the business via recruiting practices that extend across a spectrum of efforts, ranging from new hires and letters of recommendations, to his disruptive approach to college, high school and grade school Career Day appearances. To this day Robert still mentors some of the brightest talent in the industry.