Pepsi's #TheRecipe was launched to honor African Americans who are making history now in their own unique way. In connection with the NFL, Pepsi delivered a platform that explored the passion related endeavors of African American NFL athletes. Redefining how Black History Month comes to life for African American Millennials, in a way that's engaging and inviting to all. "Our History Is Now" was the key insight for this campaign, and arguably a universal truth of the Millennial generation. The platform came to life with a kick-off Pepsi #TheRecipe event Super Bowl weekend featuring NFL athletes, celebrities, and influences  in each city who shared their recipes for success. Additional events followed throughout February hosted by Angela Simmons and Mack Wilds, also featuring key African American entrepreneurs like artist Hebru Brantley, fashion designers Brian & Autumn of Sir & Madame Chicago, and others. To get involved socially, consumers were allowed to create their own recipe's for success through a virtual player card generator at the event, and via pepsitherecipe.com.