Digital < Social > Experiential
Polaris was looking to expand their consumer base by engaging untapped consumer segments for the Slingshot, Indian Motorcycles and Rzr.
African American Focus
Awareness of the Indian Motorcycles brand is low among African American riders overall, but those who know about the brand are likely to consider. We created social media posts that positioned Indian as a brand that will help riders stand apart from the rest and put their in the spotlight when they’re out for a ride.
Women Focus
Position Indian as a motorcycle that enables women to ride confidently and freely without distraction.
